In a fashion landscape that is increasingly being defined by sustainability and cultural heritage. At Korean vegan brand HLK, we aim to seamlessly fuse tradition with modern innovation.
At the SS25 Trade Show, we showcased our newest collection which draws inspiration from the traditional Korean half-moon motif—a symbol of balance, harmony, and the cyclical nature of life.
This new collection showcases HLK’s commitment to minimalist design while honoring its roots in Korean culture. The signature line features a range of versatile bags, from compact crossbody styles to spacious weekend and hobo bags, all characterized by clean lines and an understated elegance. Each piece is crafted from Jeju-grown upcycled cactus leather, a material that not only supports eco-friendly practices but also offers a luxurious texture that rivals traditional leather.
Founded in 2018, Harlie K, HLK’s parent company, has quickly emerged as a leader in sustainable fashion in Korea. Gaining recognition for innovative use of materials like Hanji leather, recycled denim, and repurposed coffee sacks. These efforts have not only made Harlie K a standout player in the fashion industry but also reinforced its mission to create fashion that is both environmentally responsible and deeply connected to Korean heritage.
HLK’s design philosophy is a celebration of Korean aesthetics, blending modern minimalism with cultural motifs that resonate on a global scale. The half-moon, or "ban-dal" in Korean, is a recurring theme in the collection, symbolizing the brand’s journey of growth and transformation. The collection's subdued palette and streamlined silhouettes are a testament to HLK’s belief in the beauty of simplicity.
What makes this collection particularly compelling is the brand's ability to infuse each piece with a sense of narrative. The choice of materials, the thoughtful incorporation of traditional symbols, and the brand’s signature wit—evident in the playful product names like "Mandu" (dumpling) and "Unni" (big sister)—all come together to create a line that feels both timeless and contemporary.
As HLK continues to expand its presence globally, the brand remains committed to pushing the boundaries of what sustainable fashion can achieve. The 25SS Trade Show marks not just the launch of a new collection but a reaffirmation of founder Harlie Kim’s vision: to marry the richness of Korean tradition with cutting-edge design, all while paving the way for a more sustainable future in fashion.
For those in search of a brand that values both heritage and innovation, HLK’s half-moon motif collection offers a perfect blend of the two, presenting a compelling vision of fashion’s future.