We’re rawer and realer than ever before – using the city of Seoul as our background, highlighting the history of Korean materials, and pairing our products with Korean traditional art and history.
We tested the reactions on Western audiences and their response to ‘Korean’ materials, heritage, and fashion was overall positive. Within the span of a month, we saw a 35.04% follower growth rate and organic sales in the UK, Germany, France, and the US.
To further activate this, HLK is working with Asian-American creatives to educate global audiences on Korean heritage and traditions. We hope that our AAPI audience will feel empowered with fashion pieces sustainably cultivated and designed to conserve the heritage of Korean craftsmanship.
Our talents include Nina Yu (1M+ on YouTube), Denise Kim (835K+ reach on Instagram and TikTok), Daisy Yu (1.3M+ reach on Instagram and TikTok).
These creators are unique in understanding both the Western and Korean markets, and connect to those also lying in the middle.
Stay updated with us on our socials as we continue to show the world the beauty and charm of Korean materials.