HLK, the sub-brand of Harlie K, is making moves in the international market, shining a light on Korean traditional fabrics and local businesses.
International audiences interested in Korean products aren't stopping at beauty and media, but also fashion. HLK has tested the reactions on Western audiences and their response to ‘Korean’ materials, heritage, and fashion was overall positive, with a 35.04% follower growth rate and lead generations.
Looking into the respective audience, it demonstrates that many are Korean American, or Asian American/European, showing that these segments are interested in consuming and wearing pieces that reflect their identity and heritage.
To further activate this, HLK is working with Asian-American creatives to educate global audiences on Korean heritage and traditions.
Our talents include Nina Yu (1M+ on YouTube), Denise Kim (835K+ reach on Instagram and TikTok), Daisy Yu (1.3M+ reach on Instagram and TikTok).
These creators are unique in proficiently understanding both the Western and Korean markets, and connect to those also lying in the middle.
We hope to continue to show the world the beauty and charm of Korean materials, as well as allow our AAPI audience to feel empowered with fashion pieces sustainably cultivated and designed to conserve the heritage of Korean craftsmanship.